Luis do Carmo serves as the Chief Marketing Officer of Alba Cars, where he has led the company’s marketing for the past five years, guiding the brand strategy, digital ecosystem, and sustained growth of one of Dubai’s fastest rising automotive companies. With a background rooted in strategy, creative marketing, content, and all around marketing technology, he brings a multidisciplinary approach that blends vision, creativity, and technical execution.

Throughout his career he has built marketing systems that connect storytelling with data, creating high performance digital structures and customer journeys that strengthen trust and drive measurable results. His leadership has been central to positioning Alba Cars as a recognised and respected name in Dubai’s automotive market, consistently elevating the brand through clarity, consistency, and memorable customer experiences.

Luis is known for aligning strategic direction with hands on creative output, shaping content, campaigns, and brand communication that resonate with audiences while reinforcing long term credibility. His work has been acknowledged internationally. In 2023 he was nominated among the Top 10 CMOs in the UAE by CEO Insights Magazine. In 2024 he received the Outstanding Leadership Award in Marketing and Communications from the CXO 2.0 Conference in Dubai and was recognised as one of the 200 Global Power Leaders in Marketing by White P International.